Honda HR-V Reveal + Launch

To introduce the all-new 2023 model to the world we started off with a studio shoot and turned it into an inventive stop motion adventure that took the HR-V pretty much everywhere.

And plenty of cargo room!

Then, we told the story of an epic 3-day weekend road trip that took the HR-V and the couple driving it, from the city, to the desert, to the mountains, and finally the beach. We captured the HR-V in a mix of stills, video and timelapse photography, making sure to get the hero angles that show off the beauty of the HR-V and the human moments that let the audience picture themselves in the story. The campaign launched across all of Honda’s social platforms and included bespoke content for TikTok, Snapchat and Pinterest.

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