PBS Kids came to us for their first brand campaign in over 20 years. They wanted something that would tug on the heartstrings in an authentic way. Our insight was that one of the unexpected joys of parenting is how much you learn from your kids.  When the Covid-19 pandemic upended production, we pivoted and shot with real families across the country.  The spot was nominated for a Children’s & Family Emmy® Award for Outstanding Promotional Announcement.